6 Steps to Build A Successful Coaching Business

6 Steps to Build A Successful Coaching Business

Talyaa Vardar, MA, FCPC, MCC
Talyaa Vardar, MA, FCPC, MCC
Executive Coach, Psychologist & Art Therapist

In order to build a successful online coaching business, you need to develop a strategy first and then act on it. An online coaching business is like any other business where you have input, transformation and output. A proper business model is needed to create a successful online coaching business. 

The following are just a few steps to set your pace as an online coaching business owner. 

1. Make Commitment & Create Goals:

First step in creating your online coaching business is making a commitment to it. Create SMART goals to organize your resources and income. How much do you want to earn? How many hours do you want to work? What is your differentiation point? Make sure you remind yourself of these goals frequently and make ways on how to achieve them.

2. Identify your Clients:

To become a successful online coach, you must know all the pains and desires of your clients in order to serve them better. Get in touch with potential clients, ask them, observe them and know them as much as possible about what they actually look for. 

3. Differentiate yourself:

What is your unique selling proposition? There are hundreds of online coaches all over the world, how do you stand out from the crowd? It is very important to differentiate yourself and your offering to achieve success, especially in the early stages. Your job is to come up with an offer which solves the problems of your target market. 

4. Put a price on it:

If you are targeting a niche area of coaching don’t be scared to charge a premium for it. Match your pricing offer with your worth so you can skim out non potentials and target quality clients. 

5. Find Clients:

Try to reach out in your network to find immediate clients. Keep it simple and talk to the emotions of your clients. At the end of the day the clients want to achieve results, and this is what you will commit to deliver them as their online coach.

6. Connect with your audience:

Find time to look for ways to expand your business and visibility such as build an online community where you stay in touch with your clients. Invite members to join the group and the conversations, post client interviews, testimonials and related content so you stay connected with the audience. Grow your community by encouraging joint ventures and partnerships. 

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