One of the first few things you think about when you decide to become a coach is that you are now facing the question of "do you really need to be certified to become a coach?" If the answer is yes, then, what kind of certifications do you need?
There has been some misunderstanding and miscommunication that surround the statement, “You don’t need a certificate to become a coach”
This is one of the worst pieces of advice anyone can give to a potential coach who wants to be successful. Becoming a coach means you are going to be in a position of power over someone else's life. They have trusted you to guide them and walk alongside them throughout certain aspects of their lives.
If you do not want to take the time and effort to get certified, it might seem that you aren't as serious about it. Certifications allow you to be a fully informed and responsible coach in the long run.
Research suggests professional coaches who obtained certification and training and likely to be more successful and less likely to drop out of the profession.
This is because you have already put in the hours and the money that was required to become a personal coach. This shows dedication and seriousness to stay in the profession.
The number one pressing issue facing the coaching industry is the non-certified coaches calling themselves coaches. Certification helps you stand out from the non-coaches who are not certified or trained as coaches. Such individuals, because of lack of training can indirectly harm clients.
With a certification, it makes you a lot more desirable to potential clients as now the level of trust is heightened due to your certifications.
A survey by ICF suggests 84% of coaching clients find coaching credentials as “important” or “very important” to them. Not only that but professional coaches themselves agree that they feel more competitive after certification and likely to sign up more paying clients.
This also increases your own self-confidence in the long run as you feel that you are more seasoned and have a much bigger authority when it comes to being a coach.
Right now it's not a necessity to have a certification to legally practice coaching but who knows it can change any day. If you are certified, you will save your back when it becomes a requirement to be certified to practice legally.
Due to the intensive training process along with the oral and written examinations, you will learn how to become a better coach. It's not only about credentials but also the knowledge and learning that you will gain.
If you are interested in following and leading the industry’s best practices it comes with a coach certification. You don’t need to be following just minimum standards but want to shine in the work you are doing.
If you want to get your ICF accredited coaching certification get in touch with us at email@example.com.
Or you could head over to our program page to check for our next intakes! We can't wait to see you in class soon.
Leadership coaching is the choice for the management model of nearly half of North American Fortune 1000 corporations and the number is growing. Executives today are faced with ever-increasing leadership issues as businesses go through global change.
The problems they face are unique to the 21st century such as a shift in an aging workforce, shareholder’s demands, demographics of personnel with a new set of attitudes and values.
All together these issues create a whirlpool that leaders must negotiate and go through on a day-to-day basis. A combination of difficult expectations keeps executives on their toes. Today, more than ever, executives need coaching.
Technological advances that gave rise to productivity increases are one of the attributes for the increase in popularity of leadership coaching. Gradually this shift has created gaps between corporations and their executives which is moving them to develop innovative ways to work together.
Currently, most organizations supplement their leadership training programs with situational coaching testing the approach. Leadership training supported by situational coaching primarily assists leaders to design a high-level capacity for visionary thinking, as well as the “soft skills” skill-sets to organize strong relationships with their direct reports and working teams.
Coaching skills allow us to approach daily life with balance and mindfulness. Leaders go for Positive Psychology coaching to enhance their own creativity as well as the team. Solution-focused managerial coaching results in significant productivity increases as it provides simple yet powerful systemic tools in a well-structured way.
Its effectiveness is paramount as it puts the abilities in the hands of individual leaders and teams to design their own coaching results. Employees take control of best practices at all levels of the organization. They acquire leadership development tools and team effectiveness tools. All these approaches are designed to empower communication between executives and the corporation.
Best results take place when coaching programs are systemic starting from the top leadership. Great results are achieved when coaching teams are cohesive following a strategy. It's an inspiring thing to see real performance change in executives’ own bosses. People on multiple levels are inspired at once!
Corporate coaching leaders need to know them inside and out of the business to follow an integrated coaching model developed for creating positive culture change. The Positive Psychology approach can be most effective as they combine training in “flow states”, accelerated learning tools, and skill-sets to develop emotional intelligence.
ICF Core Competencies include “powerful questioning” and “direct communication”. ICF Certified Coaches are experts at system thinking and catalyze initiatives by understanding the organization's whole cultural system by asking questions at multiple levels and soliciting different points of view.
Skill-based coach training is crucial for managerial effectiveness in these changing times. It enhances emotional intelligence and effective communication which also releases potential, hidden creativity, and innovation. All of these boost motivation to rise. This results in increased productivity and profits for organizations that take the leap to coach.
FLOW Coaching focuses on the Positive Psychology approach to coaching. If you would like to enroll in one of our coaching programs send an email to firstname.lastname@example.org.
Or you can also check out our program page to see what are the next intakes we have. We can't wait to see you there!
For a newly certified coach, writing a coach bio is essential for kicking off their coaching practice. But it can be a difficult task if you don’t have much experience in the field. A good quality coach bio is like your first impression and a part of your professional identity. It is very important to put in extra effort in your coach bio to make sure it's of high-quality as it defines you and your services as a coach.
A finely defined coach bio is a strong form of marketing where you present your coaching style and approach. The following 8 tips to make your coach bio stand out will help you develop just the right one based on your target market and audience.
Make sure your coaching bio is “searchable” on search engines. Keep in mind to include keywords that will help your bio show up on the search results when somebody looks for a coach on Google, Yahoo, and other search engines. People usually search for coaches around their locations and towns so make sure to include it in your coach bio such as “Business Coach, Jane Doe, Mount Vernon, NY”. People also tend to search for coaches and not always coaching companies so make sure to create your coach bio under your personal name and with variations of your location so when someone searches our name it can come up.
Your coaching bio is not only about your credentials. Most of your potential clients would want to know if you have the experience and knowledge to help them. For a short bio, be direct and give important details about what you do best. For e.g. “I can help you improve your lifestyle”. For extra details, you can use another space or a second detailed bio.
It is not easy to satisfy everyone. Write your coach bio keeping your target audience in mind. The best idea is to select a few of your existing clients and ask them what they were looking for to get an idea of why exactly they chose you. Get help and ideas from your client’s feedback to create a unique coaching bio.
Once your bio is found by your potential clients, make yourself as accessible as possible to them. Always add your website and contact information. Join all coaching directories and databases highlighting your contact details. You can rent a post office box number in lieu of your physical address. The bio should have your business phone number, city and email address as well. Creating multiple contact channels allows your clients to reach you conveniently. Without a proper channel for your potential clients to reach out to you, you might be losing some very important clients.
Sometimes one bio is not enough, you can create multiple bios and upload them on different websites and databases to help your potential clients find you. Make sure to add your most important details and credentials uniformly to all bios. Add reputable memberships, institutions, or schools if you think they create a difference. Include all the information a possible client would need to know about you. Sharing credible information forms a trust between your potential client and you.
To attract more attention to your bio, you can add visuals such as a photograph of yourself. You can also use your logo however people feel more connected to the picture of the coach rather than the business logo. The picture of you must be a headshot of you looking professional and friendly.
Not everyone likes to talk and boast about themselves. Let others do the talking for you. If you have space it is very useful to include testimonials and reviews from satisfied clients. Even if it’s a short bio try to add a short statement from your client. Word of mouth marketing is still the best form of marketing out there, so why not take advantage of that?
This is one of the very important steps. People searching for a coach may sometimes feel lost. It is a good idea to direct them to a specific action. This depends on where your coach bio is featured. On a website, it can have a button to a contact form. It can also be an invitation such as “email me to get started with your first discovery session”. On social media, it could also be a link to your website or a direct link to your Whatsapp so that they can reach you as fast as possible.
Coaching as a profession is not easy - but it is extremely rewarding, You have to constantly put yourself out there to ensure that you find your clients and it can get exhausting. This is why we believe a good coaching bio is extremely important as it is your calling card and without it, you might get lost in a sea of information. What are some of the methods you used to get noticed as a professional coach?
If you want to get certified as an ICF ACC Professional coach, or need help in setting up your coaching practice get in touch with us by emailing us at email@example.com
Whether you have been working in the coaching business for some time or new to it you must have realized the fact that there’s a lot of discussion around knowing your coaching niche.
By knowing your niche, you will be able to find clients a lot easier. It's a lot like becoming a specialist as a doctor. As a coach, if you decide that your niche is life coaching, you will know how to position yourself a lot better. This way you gain a lot more experience in your niche making you better and better in the long run.
The emphasis lies on making sure you turn up on Google searches and your coaching pitch is clear and concise. If the message comes out as no niche, no business.
There are thousands of professionally certified coaches in the world. It is easy to believe if you go online without a proper niche and proper messaging your message might get lost in the mix.
Creating a coaching nice is one of the ways to attracting the audience that you want to your service and conveying your message to them. When people ask you what you do, you might be able to give them a more specific answer.
Let me clarify, you don’t have to focus on your niche right away after you graduate from your certification program. However, after a while, it is useful to be able to say that “I am an Executive Coach”… or “I am a Business Coach”…or “I am a Life Coach”.
You may start asking yourself “What kind of professional coach am I?” and in time your answers might change. Sometimes you find your niche and there are many occasions where your niche will find you. For the majority of coaches, their coaching niche changes and develops as the coach grows.
You can also ask these series of questions:
There is another way to discover your true coaching niche. Which is to simply continue coaching. Trust your instincts and the people that come to you and they will show you the way to go.
As you coach be curious and open, notice, be aware, and use these investigative questions to guide you:
Some people fly with people who are in transition, some coaches work well with people who are managers/leaders in their organization, some coaches work well with young people, and so on. You cant get this insight sitting on a desk holding a piece of a blank sheet. It is by coaching that you can find your true talent.
If you are aware of what niche is yours, go ahead and shine brightly. There are many examples of coaches who are doing so successfully in the world. If you don’t know your niche yet, no need to worry. Go out and coach anyway.
Be a lighthouse, show the way to everyone who comes to you, and gradually the right people will find you and over time your true place will be revealed. Let your work show you the way.
If you are ready to become a coach that is a change-maker in your community, head on over to our program page for the next intake. We can't wait to see you.
Mainly what coaches do during a coaching session is to help the client gain awareness and then take action towards achieving the goal client has in mind. But sometimes the client’s mind can have distractions which makes it hard for them to concentrate and take action.
Use some of the ways below to help your client to refocus and direct their energy to what they want to change.
Positive psychology defines it as Active and Constructive Responding. It helps to give strength to relationships and causes people to be more accepting of ideas and suggestions.
When there is enough positivity around people tend to be more creative and open. They can feel more confident and open to making changes.
Asking questions is a great exercise. Find out about where the client is right now and where they want to be. This way you also prompt your clients to really think about what they truly want. Most times people haven't really thought through what they really want and this way you force them to put things down on paper.
Focusing on positives
Problems exist but its more important to emphasize the client’s assets which is their strengths, their support system and their resources (time and money)
Take the client out of their comfort zones. The client’s old reality supports old habits and to really change them they need their world to change. Create an environment that fosters change and positivity.
Don’t expect instant change
Some clients are not ready to change, and they go through stages of change before they take action. These stages include Precontemplation, they might not realize the change needed or feel pressured by someone to create the change. Then there's Contemplation, where they start researching about the change but they are not ready to act on it.
Finally, there's preparation, when they're making necessary plans to set themselves up for success, such as changing their schedule and learning new techniques. after all, that is someone able to actively change and, even then, they probably can't change everything at once. Getting a client ready to change is part of coaching them to change.
Being a great coach is an art form; not everyone can do it with ease. To many, it may seem like an effortless skill, but in reality, the very best coaches inspire, empower, and motivate their clients to progress and succeed. If your clients feel lost don’t be demotivated and try out-of-the-box approaches to get them to refocus.
If you are looking to broaden your coaching scope and learn more about tried and tested coaching methodologies to improve your own sessions with your clients -- head on over to our latest program page to see when you can join us in the next intake.
Becoming a certified ICF coach will help you transform your current coaching practice because we focus on teaching you how to coach the whole person and walk alongside them in the transformational journey you are embarking on together.
Modern-day executives are challenged more than ever. In today’s VUCA (volatility, uncertainty, complexity, agility) reality, executives must be more than one thing. They need to know how to balance business with people's priorities. They must develop a macro-perspective in order to lead in a complex environment.
More than ever, they have to develop self-awareness and adopt a habit of self-reflection. Due to these influential skills, executive coaching has been in such high demand across the globe. In a recent study run by the International Coach Federation and PwC, participants stated that Executive Coaching generated 7 to 400 times the ROI for themselves or for the organization they work with.
Executive Coaching is about partnering with leaders and senior managers to support them in their priorities such as:
Executive Coaches that are successful earn a 6K figure income each year. But how do they do it? We interviewed Executive Coaches in different countries including the FLOW Coaching Institute alumni. We came to the conclusion that eight out of ten coaches finished an accredited coach training program and obtained their certification.
We also learned that most Executive Coaches (65%) have already succeeded in obtaining their ICF PCC (International Coach Federation Professional Certified Coach credential) or MCC (Master Certified Coach credential). When we interviewed executives and asked them about what qualities they are looking for in an executive coach, we came to the conclusion that the majority want their coach to have a leadership background prior to their coaching career.
They also stated that they want to be able to trust their coach, so confidentiality is an important quality. They also mentioned that they want to work with a coach who invested in themselves in terms of education, wisdom, and experience.
When we spoke to the human resources professionals about these qualities, the majority (70%) emphasized that when they look for a coach for their executive team, they want one who is certified, preferably with PCC or MCC credentials. In their minds, PCC is the gold standard for coaching.
If you are interested in becoming a successful Executive Coach, we suggest that you make a plan that includes:
If you want to take the plunge to become a professional executive coach, you should sign up for our Online Business Coaching Certification Program where you learn all the ropes of becoming a successful executive coach. We can't wait to see you soon.
In the FLOW Core Foundations fast-track program, you will be part of a community of like-minded individuals with a drive to learn and an aspiration to become an ICF certified coach. For 15 weeks, you will meet up once a week in an online class led by a PCC or MCC facilitator, and be assigned with a student buddy to implement the tools and competencies learned in class.
These weekly buddy practices give you the chance to experience what it feels like to have a consistent coaching schedule and gain new perspectives by coaching individuals from diverse cultures and professional backgrounds. As you acquire new coaching abilities, others from your entourage — friends, family members, colleagues, neighbors, and more — will naturally seek your professional support for a variety of goals, which will add additional hours to your coaching practice.
There are many reasons why people choose to undertake this program: some want to become an ICF-accredited life coach, others simply want to add new skills to their existing corporate jobs, and there are a few who may be attracted to the remote lifestyle that coaching can offer. Nevertheless, a sustainable effort is required throughout and after the program to strengthen your skills and keep the momentum going.
Here are five ways to make your post-program journey as exciting as when you first started, and maintain constant progress towards your full potential as a coach:
Did you know that a FLOW community Facebook group for alumni exists? There are ongoing trendy discussions about coaching; you may want to check it out! Many FLOW alumni are wanting to improve their skills, grow their businesses, learn from others’ experiences with clients, coach, and be coached.
This may be a good opportunity for you to exchange coaching sessions and gain additional hours for your ACC/PCC accreditations. Coaching others outside your niche will expand your perspectives as a coach, and help you become more comfortable dealing with situations beyond your area of expertise.
Also, if you felt comfortable pairing with certain students during your cohort, and if your schedules match, we highly recommend that you keep practicing and implementing the ICF core competencies and tools learned in the program.
With the many responsibilities of modern life such as career, family, parenting, community, and more, it is common to forget to make time for the fulfillment of our own personal aspirations. If you are that type of person, with an overflowing schedule, what can you do to make space, perhaps a few hours a week, for your coaching practice?
While you may be actively looking for new clients, you can ask a Flow alumni, a friend, a family member, or anyone else you know who might benefit from coaching, to fill up that time frame. That way, you are setting the motion for a consistent and growing coaching career, creating a vacuum for an abundance of high-paying and long-term clients.
Coaching is a set of competencies and skills that include active listening, presence, direct communication, empathy, and more. You’d be surprised how many volunteering opportunities you can find in your community to compassionately help others using your skills as a coach.
For example, many local hospitals are looking for volunteers to actively listen to the needs of rehabilitating patients and conduct group facilitation activities. There are also non-profits for a variety of causes that use the power of direct communication to empower individuals overcoming personal life challenges.
Presently, FLOW Coaching Institute is partnering with WESTM TO, a non-profit organization that supports women through career planning in science and technology; many FLOW alumni in the Toronto metropolitan area are volunteering as life coaches for this long-term project.
During the FLOW coaching program, as a student, you’ll be highly encouraged to keep a coaching journal, where you can write about the challenges you may face during your coaching sessions. Journalling is an excellent way to keep your emotions, feelings, and ideas in check, and understand yourself on a deeper level.
Other self-awareness activities include reading a motivational book, practicing yoga, sitting in meditation, doing sports, listening to relaxing music, looking at art, and taking trips in nature; you can be creative and choose anyone that draws your attention to the present moment and lets your deepest awareness come to the surface.
Remember, harnessing present-moment awareness and learning how to regulate your own emotions and thoughts will greatly impact your ability to be more grounded and empathize with your coaching clients. Moreover, if you’re a knowledge-seeker, you’d have a great pleasure attending one of the FLOW webinar series, where you can learn about the latest buzz topics in coaching.
Now that you’ve completed your FLOW coaching program, you are ready to present yourself to the world as a professional ICF certified coach. There are many social media platforms online to make yourself visible to potential clients and expand your coaching network. Facebook, Instagram, or Twitter allow you to reach out to very specific target niches, and LinkedIn makes you connect with professionals from a wide range of corporate fields.
You can also look out as well for upcoming conferences in your area, and exercise introducing yourself as a coach to others. The purpose of attending these is to develop the confidence of explaining who you are, what coaching is, and showcasing your newly acquired coaching skills.
Elie Abou-Jaoude is a Certified Life Coach, ICF, FCC, who brings a transpersonal and holistic approach to coaching and helps individuals go through major life transformations and reach their fullest human potential. He also prepares mindfulness workshops for corporate groups. Always provides a safe, culturally sensitive, compassionate, and supportive environment during sessions.
If you finished your ICF professional coaching certification program recently, working towards building your hours while you coach people, you wonder why some of your coaching relationships don’t work while others work well?
As an ICF certified professional coach, self-reflection after each coaching session as well as about your coaching relationship should become a regular habit to improve your skills and your awareness about your skill development. However, other than that you should also realize that not everybody might be coachable.
Yes, not everybody is coachable.
So, when you have a new coaching client the first question you need to ask yourself: “Is this person coachable?”. If you have enough rapport, you can even ask this question to your client directly.
In a professional coaching relationship, one factor that has a direct impact on coaching relationship success is the “commitment” of the client.
In my experience as a certified coach for many years now, there are typically three types of clients in a professional coaching relationship:
Apathetic coaching clients are people who are not interested in changing things. Maybe they are acting this way because of their beliefs or a condition they are against. Maybe they are only "curious". Maybe they only talk to you because they are forced to. (Example: their company forced their participation in coaching)
Maybe they might have heard or come to you through the reference of a friend. Maybe this person does not think there is a coaching goal to be reached or is not aware of that necessity yet.
With apathetic clients, there is no intention to change things around at the moment of the relationship. Another possibility might be that there isn’t enough chemistry and trust built between coach and client.
As a professional coach you should always:
A complainer is a person who complains and tries to reach a goal by changing things but does not take the steps necessary to reach their goals. They believe that the goals are impossible or very hard to reach. Usually, either their self-awareness is not there yet or they are not ready to dedicate themselves to creating change.
The coach's answer to the complainer:
This group is creative, ready, and willing to do something to reach their desired goal.
The coach's answer:
As an ICF certified professional coach it is useful that you know about these three client types. Beware that most of the time the coaching relationship with apathetic clients will not continue.
However, there is a high chance that complaining clients might turn into performers if you set the relationship right from the very beginning. Start with building trust and chemistry.
If you are looking to get yourself certified as an ICF Certified Coach, head over to our program page to find our latest programs for less than 2000 CAD.
Positive Psychology research is often associated with an increase in happiness. Gratitude helps people cherish good experiences, build more positive emotions, face adversity, and build strong relationships.
It is possible to feel and express gratitude in many different ways. It can be applied to the past such as reliving positive memories, the present such as not taking anything for granted, and the future such as maintaining a positive attitude.
This article discusses the key benefits of practicing gratitude on human well-being.
Studies have found that maintaining a gratitude diary or reflecting on positive daily occurrences can facilitate social well-being. Research has shown that expressions of gratitude by managers increased motivation and productivity in their employees.
When someone is able to practice gratitude, the way they view the world shifts and they are able to empathize more and also look at the positives in life a lot more.
Emotional well-being means emotions such as happiness and life satisfaction. Studies show a positive relationship between gratitude and emotional well-being It was found that people who wrote three things that went well for them at the end of the day showed increased flourishing.
Grateful people are less likely to exhibit psychopathic habits:
Studies found that the beneficial effects of gratitude can have a long-lasting positive effect moreover it reduces negative effects and increases psychological resilience.
Many studies found a positive relationship between gratitude and many physical health markers such as stress and inflammation, pain perception and sleep. It was found that keeping a gratitude journal improved diastolic blood pressure and doing it at night induced pre-sleep calmness.
Studies emphasize that gratitude is beneficial, although modestly, linked to social well-being and to a lesser extent psychological well-being. Gratitude helps people refocus on what they have instead of what they lack. And, although it may feel forced at first, this mental state grows stronger with use and may have social, physical, and psychological benefits.
FLOW Coaching Institute’s programs are based widely on the teachings of Positive Psychology and Solution-focused approach. Learn more about Flow Coaching Methodology and visit program schedules to enroll in one of our life-changing online coach certification programs.
Is your company a collectively led organization? A culture is a combination of beliefs, behaviors, attitudes, rituals, and social activities. A culture can be defined and developed with collective actions in a workplace. If it's not done well it could lead to unsatisfied employees, lack of leadership, and absence of passion.
Purpose of Culture in The Workplace
Great company culture helps the team grow together. With a great culture you will get some of these amazing benefits:
As an ICF Certified Business Coach, it is our responsibility to coach organizations to create a growing and thriving culture by empowering managers, leaders, and teams.
As a business coach, we can work towards creating an environment where employees are empowered, and talents are leveraged to create a healthy budding workplace culture.
It is easy for organizations to end up creating an “I” based individualistic culture where everyone looks after themselves and their interests. However, employees like to be a part of a company that encourages collaboration and honor amongst team members. Business owners have the ability to affect the lives of employees in a negative or positive manner.
They can lead an organization to be a “we” oriented organization. “We” led businesses are more successful with employees making strong contributions and fewer turnovers.
Nowadays a growing number of leaders and business owners seek out business coaches to influence their organizations by learning how to practice the “we” attitude in their businesses. The collective spirit of an organization is made possible by holding others accountable as part of the team.
Interestingly, ‘We’ leadership applies to and works for the betterment of family, government, and religious cultures too. There is power in ‘We’ led people who align their mission, goals, and plans with other team members, creating forceful support and goal accomplishment. Certainly, ‘We’ leadership is needed more in company cultures as well.
With ‘We’ leadership, everyone is part of an action team. Employees using more of their wisdom and skills may make your company more successful and profitable than you could have dreamed.
As a business coach, the definition of success is not limited to just getting results. It not limited to profits and cash flow only but it's about creating a caring and lifting leadership. To create a win-win situation presidents, entrepreneurs, executives, and business owners all work as a team.
FLOW Coaching Institute’s Business Coaching Certification Program provides you the tools and methods on how to coach business owners, executives, and entrepreneurs. It helps you in becoming a Success Partner in their journey.
Email us now for more information at firstname.lastname@example.org