Business Coaching vs. Executive Coaching
ACTP

Business Coaching vs. Executive Coaching

Talyaa Vardar, MA, FCPC, PCC
Talyaa Vardar, MA, FCPC, PCC
Executive Coach, Psychologist & Art Therapist

Certified professional coaches follow many disciplines and niches. There is executive coaching, business coaching, life coaching, career coaching and so on. We get many inquiries regarding the differences between a business and an executive coach. We have decided to bring clarity to these questions. Let’s examine and check what are the similarities and what sets them apart.

How Business Coaching & Executive Coaching Are Same?

Even though they are different business and executive coaching do share some similarities. Keeping their approach aside both coaches come with one goal in mind that is to help their clients improves their business goals or try to come up for solutions for the business-related issues they might face. Bottom line is they both want their clients to succeed and grow.

How Business Coaching & Executive Coaching Are Different?

Business Coach

Business-related coaching is where the business coach’s focus lies. This type of coach has gone a coach training which allows him to work with business owners whether start-up or seasoned entrepreneurs independently. A business coach may work on a variety of goals such as building an effective business plan, reviving strategy, identifying marketing needs, boosting overall motivation and performance of the organization and so on. Business coaches are trained to resolve the obstacles lying in the way of the business.

As a business coach, you will understand successful business practices, productive team environments, motivational approaches, and provide tools to overcome any obstacles. A business coach, therefore, works in a partnership with their client (a business owner) to grow their company and/or solve a business-related obstacle.

Executive Coach

Comparatively an executive coach can be hired independently to coach senior managers or management teams for a specified period or can be working in-house such as to coach employees consistently. The goal of an executive coach is to focus on both leadership skills as well as personal development. It comes with the understanding that improving leadership skills and personal development of executives will ultimately lead to improvement and success of the organization.

Executive coaches are typically hired to help C-suite, VPs and other executives with setting, following and achieving personal improvement goals. These goals can be improving staff motivation, increasing productivity, improving communication skills and so on. Facilitating desired behavior will indirectly result in them achieving their goals and in turn the success of the organization to take place.

If you are an entrepreneur or a business owner the question to ask yourself is whether you or your staff requires strategy or personal development. This question will help you choose which coach is suited best to your needs.

If you are a budding coach yourself, it will be useful to understand and take a closer look at the main focus of both of the niches and decide which one attracts you the most.

FLOW Coaching Institute offers Business Coaching program which can help you to become a Success Partners for entrepreneurs, business owners and business executives. Check our program schedule for our upcoming Business Coaching online coach certification program.