VIA Professional Character Strengths

VIA Professional Character Strengths

Created under the direction of Dr. Martin Seligman, the "father of Positive Psychology" and
Dr. Christopher Peterson, distinguished scientist at the University of Michigan, and validated by Robert McGrath, Ph.D. The VIA Survey is regarded as a central tool of positive psychology and has been used in hundreds of research studies.

The VIA Survey of Character Strengths is a simple self-assessment that takes less than 15 minutes and provides a wealth of information to help you understand your core characteristics.

Results create personalized in-depth reports that help you lead a happier, more engaged and satisfying life!

  • The VIA Survey measures you on 24 universal character strengths valued across all cultures, philosophies, and belief systems. And you can trust the validity of the Survey—it is based on substantial peer-reviewed research respected around the world.
  • Instead of dwelling on your weaknesses, the VIA Survey reveals what is best in you. As you build on your strengths, you’ll achieve your goals more easily, you’ll be more engaged in your work, and you’ll find more meaning in both your work and your personal life.
  • Character strengths are positive parts of your personality that help boost your well-being, connect with others, improve your performance, and contribute to the common good.

It is important to realize that character strengths do NOT indicate talent or ability. Talent refers to HOW well people DO things.  Character refers to what people CARE about doing and WHO they ARE.  


The VIA Professional Character Strengths Report also provides consultants, coaches, and human resource professionals with an in-depth understanding of an individual’s top character strengths.

Character strengths enable people to connect with what they are doing and with whom they are doing it.  Although talents enable people to do things well, it is when work connects with their core character strengths that they feel that their work matters. When people feel recognized and valued for who they are at their core—what is best about them beyond their talents—it is deeply meaningful.


Your VIA Survey results are used to produce your personalized The VIA Professional Report, which is the most extensive report version of VIA Character Strengths reports. This report includes detailed information about your signature strengths and even overuse and underuse of your strenghts with with exercises and resources to help you move towards a more fully realized "you". You can purchase this report for only 50$