WHAT IS PROFESSIONAL COACHING?
ACTP

WHAT IS PROFESSIONAL COACHING?

Professional Coaching, for FLOW, is a creative support and partnership construct that discovers and brings out the real potential of an individual turning it into meaningful performance. Life itself is a creative process that individuals can realize depending on the extent of their self-awareness. FLOW Coaching turns this creative potential into a continuous life performance which nourishes the individual and simultaneously supports him/her to make a more conscious contribution to their surroundings. Coaching does not focus on past failures and mistakes, but on generating alternatives related to the future. The goal is generating results that can be monitored and measured.  With the support and encouragement of the coach, the individual finds answers within themselves.

An example of the definition of Coaching: “Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them” –Timothy Gallwey 

The Benefits of Coaching

Professional coaching has many associated benefits. Individuals that experience the coaching relationship may gain fresh perspectives on personal challenges and opportunities, their reasoning skills in the decision-making process may become enhanced, they may achieve greater interpersonal effectiveness, and an increased self-confidence while fulfilling responsibilities. Consistent to the degree of decisiveness and commitment to the will of increasing personal efficiency, they attain appreciable results in regards to increased productivity, satisfaction with life, and the attainment of personal goals.

According to the 2009 IFC Global Coaching Study, companies that made use of professional coaching services for business purposes increased their average initial investments, ROI (Return of Investment), seven-fold. Those who received personal coaching stated that this return was 3.44 fold.

ICF Definition of Coaching

The ICF defines coaching as the thought-provoking, creative partnership process that inspires clients to maximize their personal and professional potential.