How Can Coaching Skills Benefit Corporate Trainers?

How Can Coaching Skills Benefit Corporate Trainers? 11 Month Ago · 5 min read

Talyaa Vardar

Talyaa Vardar, MA, FCPC, MCC
Executive Coach, Psychologist & Art Therapist

“When followed by coaching, corporate training can create adaptation of positive behavioural change up to 88%” - ICF Study

Certifying internal corporate trainers as professional coaches through an in-house Training-the-Trainer program has been an increasing trend. In the past few years, the talk of the town has been about how important coaching skills are. In the modern world of growth, competition, turbulence and globalization key corporate partners in the business need to have exceptional coaching skills to bring their A-game to the field. Key corporate partners can be anyone from HR manager to a line manager, but today our focus will be on whether corporate trainers need coaching skills or not. Over a period, various processes and tools have been evolved to ensure that the trainer is successful in making the trainee effectively absorb the information being taught. It is not merely a show-and-tell business anymore but focuses on real transfer of information. It is essential that trainers are not only subject matter experts but are also good coaches. With corporate focus on efficiency, it is very important that a good trainer must possess excellent coaching skills as well to make the best use of time and resources available and results in the trainee truly internalizing the knowledge needed to put to use at work.

Only a few years ago, majority of corporate trainers were used to be selected on the basis of their job experience and past references. But it might not be enough for the trainer to just have the expertise. However, with increasing complexity of the corporate audience human resources departments are looking for ability of facilitation skills to create deeper impact in creating desired positive change.  Therefore today’s corporate training goes beyond training skills, it should be a blend of coaching, facilitation and teaching. A corporate trainer who also possesses coaching skills can give a trainee different perspectives on what is possible. Corporate training that involves coaching inspires enthusiasm, flexibility and desire to change. Qualities such as being a good listener, communicator, responsive and committed can differentiate an ordinary trainer into an exceptional one and can increase the productiveness of the training by multiple folds.

If you are a subject matter expert and hold experience which makes you fluent in what you do one way to incorporate coaching skills into your trainings is while saving resources is to get into an online coaching certification which can help you learn how to achieve a perfect blend of teaching and coaching skills to be practiced. If the organization certifies employees as coaches, then training is less likely to become an “observe and learn” experience. Another advantage of online coaching certification programs is that supervisors will have confidence that a certified corporate training coach is qualified to prepare an inexperienced employee for a new task. Having an online coaching certification will help you ensure a productive learning environment for trainings and also help create effective feedback interactions. 

To learn more about our Training-the-Trainer programs for corporate trainers or designing and implementing Training-the-Trainer program for your internal corporate trainers, please do not hesitate to reach us at .  From Fortune 500 companies to local industries, coaching is a skill that corporations need to integrate into training and leadership practices in order to stay agile in the pace of fast growth and volatility.