With 2020 behind us, 2021 brings about a lot of promise, hope, and change. We have seen resilience, empathy, grit, and strength from everyone from all walks of life. As a collective, we believe that we saw the most amount of growth from humanity this past year.
With all those changes, what was normal to us coaches back then, things like sitting face-to-face to have a one-on-one with a client, meeting your team in the office, and just having lunch with a client have completely changed.
Today, people are getting married on Zoom, they are celebrating birthdays online and everyone has had to adapt and learn how to function online for a lot of the things we used to do face to face. And, after a full year of doing that, we don’t think this new reality is going away anytime soon.
As a coach and a business owner, I had to pivot my team the minute we saw what was happening with the world. With a career like ours, where community and having face-to-face conversations was crucial - we realized that had to change.
The life coaching industry is set to make almost $1 billion in revenue yearly and there are over 18,000 life coaching businesses in the US alone. This shows that life coaching is an industry that is not going anywhere soon.
Moving Your Coaching Business Online
As a coach, we are all driven to help others. We want to be change-makers and help others become better versions of themselves. However, life coaches aren’t just coaches anymore - to survive in today’s digital age and with the pandemic, you will also need to be an entrepreneur.
If you don’t move your coaching business online today - you might get left behind. Here are some of our top tips to become a successful coach online in 2021.
Finding Your Coaching Niche
This is usually done after you have been certified to become a coach and you have the necessary training required to start coaching actual clients. As a coach, there are so many avenues you can choose from.
- Business coaching
- Life coaching
- Career coaching
- Personal development coaching
By deciding on a niche, it would become much easier for you to set up your business, create your websites, share your message and find the right clients that need you.
To decide on a niche, you can also start asking yourself questions like:
- What can I offer to my clients?
- What experiences that I have that I can use to help my clients?
- What do your family members and friends usually go to you for advice for?
Once you’ve reflected on these questions, you should be able to decide on your niche. This is extremely helpful moving forward as it will help you set every other part of your online business.
Launching Your Business
What are you waiting for? There are so many website builders out there that you can easily use to start your own online coaching company. At the end of the day, getting online today is so much easier than it was 10 years ago. Creating an online presence is as simple as 3-4 button clicks.
Make sure that you have a website, a great LinkedIn page, and a social media profile that you are active on. This could be Instagram or Facebook. Whichever suits you the best.
Also make sure that you are incredibly engaging on these platforms because the more your potential clients see you and your personality the more likely they are to engage in you.
Always ensure that you aren't just sharing coaching tips and all the normal stuff -- but make sure that you are posting a lot with regard to WHO YOU ARE. The things you stand for and the values that you hold near and dear to your heart.
These are the things that make people resonate with you and potential clients will love being able to see your personality. Someone is going to spend money on your and you will then be spending your time training them -- this is why it's crucial for them to fully understand who you are so that they know that they can trust you.
These are some of our little tips on how you can become a coach in 2021 -- the year in which literally everything is online! Do you have any tips that we might have missed out on? Let us know in the comments!